sophie donelson

Sophie presents talks and host panels for industry and consumer forums such as the Future of Home conference, the national Kitchen and Bath show, the Luxury Connect real estate summit, and others. She contributes articles and ideas to Business of Home, Elle Decoration, Veranda, House Beautiful, BHG and others. She writes A+ content for Vrbo, Ann Sacks, OKA, Circa Lighting, and Hudson’s Bay.

Previously, she served as editor in chief of House Beautiful, America’s longest-published home decor magazine, where she inspired a new generation of design lovers to embrace color and happiness at home  … wrote bestseller Style Secrets: What Every Room Needs (Abrams, 2017) …. appeared as an on-air design expert on The Today Show, Good Morning America, and Open House … led creative and brand direction for digital media and retail startups including C. Wonder, Rockets of Awesome, Curbed, and Business of Home. … defined emerging trends and design talent as an editor at Elle Decor, Cottages & Gardens, Martha Stewart’s Blueprint, and writer for the Wall Street Journal, New York, Elle and others.